Alexander Wang x H&M Collection – Function and Fashion

Alexander Wang x H&M Collection – Function and Fashion

Emma -
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The wait is over. I finally got the answers to the questions I was raising in Alexander Wang x H&M collection – How Fashion (Tech) Forward will it be? No, the collection doesn’t include any colour-changing fabrics, but Wang definitely experimented with smart fabrics! Simply put, the collection is not that “fashion forward,” but it’s definitely in tune with the “function&fashion” trends.

Featuring 38 pieces for women, 23 for men, and accessories like boxing gloves, a leather backpack, a yoga mat, and sunglasses with an oversized head strap, the collection is as cohesive as it gets. Every item conveys Wang’s sources of inspiration: sports and performance. And he uses all his might to infuse these two muses into street wear, gym wear, club wear and even beach wear – evenly. The result? A sport-chic collection that exudes strength and determination. But more importantly, every clothing item has some sort of real functionality.

Indeed, the Wang x H&M collection is a powerful display of function and fashion. And here’s where the experimenting with smart fabrics comes in. The fabrics in the collection range from neoprene to leather, from reflective to water-resistant to quick-dry to breathable. Here’s a little hidden detail Wang himself revealed to Elle:

We put graphics on the front [of tank tops] that only appear when you’re sweating.

If you want to see all the collection items performing strongly, check out the collection promo:


Wang’s words to about the promo:

We wanted to find a way of representing those performance-wear functionalities in the film by putting our cast in extreme conditions and by making it appear easy and graceful for them to take on something that seems like a challenge.

Well, you found a way, all right. And it’s brilliant.

Here’s a selection of Alexander Wang x H&M collection items, so you can have a closer look at the details:

Source: Racked

Now, granted – the  reflective crocodile-patterned sweatshirt, the scuba motorbike sweats, and the seamless water-repellent parka are some unique items. But my faves are the sneakers and the leather jacket!

sneaker2 hm-aw leather jacket hm-aw


                 Sneakers, Price: $199                                        Leather Jacket, Price: $349


So the Alexander Wang and H&M collection is more than a thumbs-up; it’s a yes-please-can-i-start-shopping-already? What turns me off a bit about many of items, though, is the AW prominent logo. The clothes are just as cool, unique and “AW enough” without it… But I’m sure that when I see them in stores, starting November 6, it won’t even matter. I can’t wait to get my hands on those sneakers and jacket!

What item will YOU buy?


Tech writer covering fab trends in fashion, technology, retail and whatever lies at the intersection of these fields. My name is Emma, but you can call me Fashion Techie :)


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