Today I’m serving you a fashion cocktail with hints of revolution. And it comes in three flavors:
Revolution in returns policies
Fashion retailers are rethinking their returns policies to allow for more flexibility and attract more sales, while also looking for ways to reduce the number of returns this flexibility may trigger. Check out the Glossy story for more details into the “whys” and “hows” of this movement. Spoiler alert – as expected, Amazon’s easy and fast return policy is one of the driving forces for this revolution.
Revolution in sneaker design
It looks like brands such as Nike, Adidas, and New Balance are making use of smart fabrics, 3D printing, mobile apps, and wireless connectivity to revolutionize sneaker design and function and to enhance the wearer’s experience. Check out these 10 innovative smart shoes and brands kickstarting the sneaker tech revolution courtesy of FashNerd.
Revolution in winter wardrobes
Now, we’ve heard about heated jackets before – just recently, we learned about the heat-conducting smart jacket Ralph Lauren created for the USA Olympics team to wear at this year’s Winter Olympics taking place in South Korea. But it appears that Ministry of Supply’s Mercury jacket has the potential to revolutionize our winter wardrobes. It is controlled by an app, syncs with Alexa, and customizes its temperature using machine learning. Which means it gathers data about the wearer, such as: how long the wearer’s commutes are, their temperature preferences, and whether they wear the jacket while working out. If you’re a privacy freak, this data-gathering functionality may be an issue.