Fashion Startups and Instant Feedback from Fashion Runways

Fashion Startups and Instant Feedback from Fashion Runways


This week’s fashion tech tidbits focus on immediate feedback from runway shows and fashion tech startups ascending.

First up is a Glossy story about how designers Mark Badgley and James Mischka have collected data about their designs right from the runway. Using a dedicated app, everyone attending the Badgley Mischka fall 2018 show during New York Fashion Week could see and rate every look that appeared on the runway. This way, the brand’s designers were able to collect feedback that they could then use to inform their decisions about inventory investment and production. Technology is cool, isn’t it?

Next is InvisaWear’s goal to become the Android Wear of smart safety jewelry. InvisaWear is a new smart jewelry brand promising to keep wearer safe in a stylish way. Its product is available on IndieGoGo for $79. But the company’s leader does not want InvisaWear to be a smart jewelry company only. Rajia Abdelaziz, CEO of InvisaWear, wants to become a provider of safety technology for other jewelry makers to integrate into their products too. There’s some tough competition in this area, so wishing you guys great success!

Speaking of fashion tech startups, here’s a glimpse into Sweden’s fashion tech startup scene. Home to a fast-fashion sweetheart H&M, Sweden has seen investments in fashion tech startups grow from $50 million to $2.8 billion in just five years. And the numbers keep growing. Further exciting news for the fashion tech industry: Vinnova, Sweden’s Innovation Agency, is funding a number of fashion tech projects and startups, including wearables, smart textiles and new types of fitting solutions for e-commerce.

Definitely, a fashion tech hub to watch – I’ll be reporting on it, so stay tuned!

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