Calling for Major Fashion Players to Use Blockchain for Good

Calling for Major Fashion Players to Use Blockchain for Good

Emma -
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Blockchain technology is bringing transparency to the supply chain. Pioneers like Loomia and Martine Jarlgaard X Provenance have been experimenting with it for a while, proving the massive gains and benefits that this technology can bring to fashion and retail. To mention just a few:

  • better mitigation of garment counterfeiting risks
  • increased awareness of how garments are being produced
  • data on how a garment is worn, provided by customers themselves.

What do big fashion brands have to say about the use of blockchain in fashion and retail?

Not much, it seems.

Major fashion players have the means to use blockchain to drive a real transformation of the supply chain. At the same time, they can use it to nurture a sense of responsibility for the people and environment that contribute to garment production. And yet, when it comes to taking action, it looks as though they are on the fence. They are still “observing one another”, waiting for the other one to make the first move.

In the latest episode of the TheCurrent Innovators podcast, Martine Jarlgaard addresses this issue.

And I couldn’t be more thrilled to hear a designer taking a stand on this.

She talks about the workforce and environmental issues that the fashion industry is causing. She also emphasizes the responsibility we all have, as consumers and as an industry, to drive sustainability in fashion. And she calls out the major players in the industry for their lack of will to innovate, given all the tools they have at hand – e.g. blockchain technology.

I invite you to listen to this podcast featuring Martine Jarlgaard and TheCurrentDaily’s Rachel Arthur. Martine’s passion really shines through, as she explains how blockchain can make a difference in the fashion industry. And it’s contagious.

Moreover, I encourage you to check out the project that Martine started with Provenance – if you haven’t already. It will open your eyes to a whole new world of exciting possibilities.





Tech writer covering fab trends in fashion, technology, retail and whatever lies at the intersection of these fields. My name is Emma, but you can call me Fashion Techie :)


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