New Perspectives: H&M Changes Retail Strategy

New Perspectives: H&M Changes Retail Strategy

Emma -
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Not long ago we heard about H&M’s cautionary tale. Now, according to TheCurrentDaily, the fast-fashion behemoth is putting tech at the heart of its retail strategy to turn the brand around.

As Karl-Johan Presson, the CEO of H&M explains:

We know the industry is undergoing a huge shift – the catalyst for this transformation is technology. It’s not just one technology, but a set that includes artificial intelligence (AI), augmented reality (AR), robotics and more […] There are changing consumer behaviors as a result – they are expecting more and more. They expect a more tailored offering in how we set up our stores, in how we communicate with [them]. They want a hassle-free shopping experience, and the ability to shop anywhere and anytime. And they want even better designs at higher quality and better prices.


Tech writer covering fab trends in fashion, technology, retail and whatever lies at the intersection of these fields. My name is Emma, but you can call me Fashion Techie :)


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