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New Perspectives: H&M Changes Retail Strategy

New Perspectives: H&M Changes Retail Strategy

Emma
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Not long ago we heard about H&M’s cautionary tale. Now, according to TheCurrentDaily, the fast-fashion behemoth is putting tech at the heart of its retail strategy to turn the brand around.

As Karl-Johan Presson, the CEO of H&M explains:

We know the industry is undergoing a huge shift – the catalyst for this transformation is technology. It’s not just one technology, but a set that includes artificial intelligence (AI), augmented reality (AR), robotics and more […] There are changing consumer behaviors as a result – they are expecting more and more. They expect a more tailored offering in how we set up our stores, in how we communicate with [them]. They want a hassle-free shopping experience, and the ability to shop anywhere and anytime. And they want even better designs at higher quality and better prices.

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