Not long ago we heard about H&M’s cautionary tale. Now, according to TheCurrentDaily, the fast-fashion behemoth is putting tech at the heart of its retail strategy to turn the brand around.
As Karl-Johan Presson, the CEO of H&M explains:
We know the industry is undergoing a huge shift – the catalyst for this transformation is technology. It’s not just one technology, but a set that includes artificial intelligence (AI), augmented reality (AR), robotics and more […] There are changing consumer behaviors as a result – they are expecting more and more. They expect a more tailored offering in how we set up our stores, in how we communicate with [them]. They want a hassle-free shopping experience, and the ability to shop anywhere and anytime. And they want even better designs at higher quality and better prices.