This week’s fashion tech news cocktail hints at new perspectives for one of the fast-fashion’s behemoths and for fashion designers looking to add functionality to their garments.
- Just a couple of weeks ago, we heard about H&M’s cautionary tale. Now, according to TheCurrentDaily, the fast-fashion behemoth is putting tech at the heart of action plan to turn the brand around. As Karl-Johan Presson, the CEO of H&M explains: “We know the industry is undergoing a huge shift – the catalyst for this transformation is technology. It’s not just one technology, but a set that includes artificial intelligence (AI), augmented reality (AR), robotics and more […] There are changing consumer behaviors as a result – they are expecting more and more. They expect a more tailored offering in how we set up our stores, in how we communicate with [them]. They want a hassle-free shopping experience, and the ability to shop anywhere and anytime. And they want even better designs at higher quality and better prices.”
- An interesting appearance at the New York Fashion Week was Vivienne Tam’s Fall/Winter 2018 collection. Aside from the beautiful colors and patterns inspired a spiritual expedition through the Himalayas to Tibet, the smart fabrics in this collection make it truly outstanding. The conductive fabric with a power source that Tam used to keep the wearer warm and comfortable have the potential to change fall/winter garments. Here’s a glimpse inside the Vivienne Tam Fall/Winter 2018 recent runway show.
- Speaking of smart fabrics, a new report from Orbis Research estimates that the Global Smart Fabrics in Fashion and Entertainment Market will register a CAGR Of 31.25% over the 2018-2023 period. Be sure to check it out for more precious insights into smart fabrics trends and forecasts for the following five years.
Stay tuned for next week’s fashion tech tidbits.